THE CONSTRUCTION OF RURAL TOURISM ATTRACTION FROM THE PERSPECTIVE OF SEMIOTICS: A CASE OF HUANGLING DRYING HARVEST
LU Lin1,2, LI Qian1,2, CHEN Jie-qi1,2, CUI Jing1,2, JIANG Wei-feng1,2
1. School of Geography and Tourism, Anhui Normal University, Wuhu 241002, China; 2. Anhui Provincial Key Laboratory of Philosophy and Social Sciences for Huizhou Cultural Ecological Security and Cultural Tourism Integration, Wuhu 241002, China
Abstract：From a semiotic perspective, rural tourism attractions have a dualistic structure promoted by the transformation between signifier and signified. Based on the theories of the Double Layer Representation System and Symbolic Attraction in Semiotics, this study integrates field and online data to explore the characteristics and value transformation of Huangling's Sun-Drying Autumn in Wuyuan as a rural tourism attraction, summarizing its construction path and features. The research findings are as follows: 1) In the early stage of construction of rural tourism attraction, upgrading of rural material carrier (signifier) reduces their agricultural value (signified of agricultural customs). 2) To expand the influence of rural tourism attractions, tourism values (signified of tourism attractions) have been continuously endowed. 3) As agricultural value decreases and tourism value increases, rural tourism attraction development now depends on the transformation and upgrading of rural material carriers and the continuous creation of tourism value, rather than rural authenticity. This study aims to offer experience and references for sustainable rural tourism, while enriching tourism geography research on resources and attractions.
陆林, 李倩, 陈劼绮, 崔静, 蒋伟峰. 符号学视角下乡村旅游吸引物的建构研究——以婺源篁岭晒秋为例[J]. 人文地理, 2025, 40(1): 162-169.
LU Lin, LI Qian, CHEN Jie-qi, CUI Jing, JIANG Wei-feng. THE CONSTRUCTION OF RURAL TOURISM ATTRACTION FROM THE PERSPECTIVE OF SEMIOTICS: A CASE OF HUANGLING DRYING HARVEST. HUMAN GEOGRAPHY, 2025, 40(1): 162-169.
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